PROFESSIONAL MEDIA PORTFOLIO
About Andrea V. Zarczynski
Andrea is a New York-based, professional, award-winning journalist experienced in editing and directing editorial operations for leading media companies across the country. Her expertise also includes copywriting, brand and website/app implementation and management, digital marketing, analytics, audience development, social media, and strategic content and project management.
Earning a Master of Science degree in Media Management from The New School has solidified Andrea's proficiency in the latest practices and concepts for managing traditional and emergent media organizations and platforms. She excels at employing the advanced tools and strategies needed to succeed as a leader in today's rapidly evolving media industries.
The New School MS Media Management Coursework
Media Management & Leadership, Media Economics, Media Ethics, Media Practices: Design and Web Design, Managing Innovation in Media, Entrepreneurship in Media, Strategic Content Management, Media Sales and Sales Management, Media Dealmaking, Contemporary Topics in Media Management, and Capstone thesis project on the future of magazine media publishing.
The New School Internship Experience:
A Media Literacy Project for The New York Public Library
Contributing writer for Forbes.com
B.A., Journalism, Oakland University
Leading publications including Women's Wear Daily, Inside Weddings,
HOUR Detroit, The Detroit Free Press, CSQ Media and more
Experience as creative director of luxury lifestyle magazine photo shoots
Led a successful rebranding of entire company
Led successful implementation of a new website and mobile app
Skills: Trilingual, Adobe Creative Cloud, HTML/CSS, Microsoft Office, SEO, CMS, analytics, all social media platforms and more